Lineup / Schedule

Our host RoxyAnn Winery


rox ft m1 ss09Inspired by the Rogue Valley’s natural beauty and bounty, RoxyAnn Winery was founded in 2002 at the historic Hillcrest Orchard in east Medford. One of Southern Oregon’s oldest orchards, Hillcrest Orchard has been directed by members of the Parsons family since 1908. The winery name RoxyAnn comes from the earliest settlers who laid claim to the most fertile portions of the Rogue Valley in the 1850’s and named the tallest mountain peak after a pioneer woman named Roxy Ann Bowen. Her land claim stretched from the vicinity of present day Rogue Valley Medical Center in Medford to the foot of Roxy Ann Peak. Roxy Ann Peak’s summit rises 2,000 feet from the valley floor and is the northernmost peak in a twenty-mile long, northwest/southwest trending ridge system that parallels the contact between the older sedimentary rocks of the valley floor and the younger volcanic deposits.

Jack Day, grandson of Hillcrest founder Reginald Parsons, saw the potential of grape growing on the historic Hillcrest Orchard and armed with the vision of an artisan farmer and a Harvard MBA, oversaw the planting of the original 20 acres on the southwest slopes of Roxy Ann Peak in 1997; where the property’s shallow, limestone-clay soils and southern solar exposure seemed ideally suited to producing Bordeaux style varietals.

In 2001, the first harvest of grapes at RoxyAnn produced only 150 cases of a proprietary red “Claret” that was a blend of Cabernet Sauvignon and Merlot; with the entire production selling out in two weeks. Today, RoxyAnn Winery produces nearly 15,000 cases of award-winning Claret, Pinot Gris, Merlot, Cabernet Sauvignon, Cabernet Franc, Tempranillo, Syrah, and Viognier that reflect balance, complexity and profound depth of flavor.

Our winemaking, under the direction of veteran winemaker, Kent Barthman, relies upon a balanced and skilled process that strives to fully express the unique attributes of the vineyard in every bottle of wine.

RoxyAnn Winery

Volunteer Form

pouring draftLooking for a fun way to get involved in our community?

We're seeking volunteers to assist in set-up, food service, sales, food prep, beer pouring, ticket entry, clean up and much more!

Volunteers receive free entry, commemorative pint glass, and a brew of their choice.  All volunteers must attend a mandatory training prior to the event.

For more information, call the Thrive office at 541-897-0612.


Frequently Asked Questions

  • When do the gates open? +

    The gates will open at 11:30am
  • Can I buy tickets at the gate and come back later? +

    Yes, ticket sales will open at 11am at the gate. This year we will also be selling paper tickets at the gate that can be used any time during the event. You will still need to go through the prepaid ticket line to have your ID checked.
  • Can I bring my own beverage? +

    Sorry, no outside alcoholic beverages are permitted. Open containers are subject to inspection.
  • Will growlers be available? +

    Yes! We'll be offering growler fills for $10 after 7pm. So bring your empty or buy one from Biologic Brewing Supply at the event.
  • Where can we park? +

    The main parking lot is across the street. Anyone needing disabled parking or who would like to drop guests off may use the second driveway into RoxyAnn. You will be directed from there.
  • Is there handicapped parking? +

    Yes, please enter using the second driveway on the left into RoxyAnn winery (just past the Hillcrest barn. Use this same driveway to drop your guests off.
  • Is there a drop-off area? +

    Yes, if any of your party have difficulty walking, please enter through the second driveway and you will be directed to the drop-off area.
  • Can I bring my well-behaved dog? +

    We're sorry, but no dogs are allowed anywhere on the property.
  • Does the menu include vegetarian and gluten-fee options? +

    Yes, please see the BBQ vendor page for details.
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